In the work of designers, clients have a certain level of knowledge, which means they have relatively high cultural quality and can think calmly and observe designers calmly. They can find clues and sincerity in the designer's words and deeds. They are like a talented audience watching a play. Even the slightest mistake of the actor cannot escape their eyes. Their eyes look empty and sometimes emit a cold light. Such customers always give designers a sense of depression.
Some customers hate pretense and pretentiousness, and they want someone to understand them, and this is what designers should target. Most of them are cold and serious. Although they exchange greetings with the designers after meeting them, they all look cold, without a trace of warmth or spring breeze.
Some clients are skeptical of designers. When the designer explains the plan, he seems to be absent-minded. In fact, they are listening carefully, carefully observing the designer's actions, and thinking about the credibility of these explanations. At the same time, they are also thinking about whether the designer is sincere and enthusiastic, whether there is any trouble with him, and whether the designer is trustworthy. Studying customer psychology is part of a designer's job. The following communication experience is worth thinking about and learning from!
What kind of services do customers need?
Customers need services when they come to the company. What kind of services are needed? We need to consider the problem from the customer's perspective and understand the focus of the customer's needs, whether it is design, planning, or price. Then work on the client’s perspective. If you are a purely layman design consumer, how will you consume design? If you think about it carefully, you are likely to be like a customer, first asking the designer for details, and then going door-to-door for consultation; when you feel exhausted and no longer have the energy to conduct deeper inquiries, what about your consumer psychology?
The wonderful thing about perspective-taking is role reversal, which allows people to put themselves in his or her shoes. If you are a consumer who is preparing to design, you must first consider the use of funds, then consider whether after-sales service can be guaranteed, and then consider design issues; this is a way of thinking that designs consumer standards. Because financial resources are limited, we pay great attention to the total amount of the design quotation given by the designer, but we also pay attention to the quality; this leads to a contradiction: in the design industry, under the realistic conditions where design fees completely restrict post-production, how can we complete the design plan with quality and quantity without increasing capital investment?
If you are a designer, you will rank all the customer's needs in order of importance, namely: 1. Service 2. Quality; 3. Price; 4. Design effect. After understanding the real consumption needs of customers, designers should have corresponding marketing strategies.
What kind of designers do clients like?
Image, skills, and eloquence are all important, but candor is what every flesh-and-blood person expects. Letting customers feel your candor is more important than anything else. The way to success is not how well you do it, but how well your customers believe in you. Even if you make some mistakes. Everyone needs a close friend, and being able to resonate with them in some way is the key to becoming a friend.
Conditions for clients to sign contracts with you
It’s not that we meet our customers’ expectations, it’s that we meet their customers’ expectations more than all our competitors do. Therefore, in terms of service, communication, design capabilities, etc., we must do our best to the best of our ability. Failure means that our skills are inferior to others. When we devote our labor and time, our opponents will use all means to conquer customers. When we have to pay for services, we should consider how others do it, and then further strengthen our own services. This is the most difficult thing for us designers to do, but it is what we must do. We designers are very tired, but this is our job. While you are complaining, others are innovating.
When do customers need communication?
After receiving the customer, understand the project as quickly as possible, preferably as quickly as possible. When you still have a relatively deep impression in the customer's mind, and when your opponent has not yet met him, we can leave a deeper impression in the customer's mind. On the contrary, after a few days, when the customer has been in contact with several opponents, he has lost his impression of you, and you will lose this customer. Although you may have agreed on a time during the negotiation, as long as you plan carefully, the sooner the better.
Are customers truly satisfied?
When a customer says that everything about you is good, that there is no problem with the price, and that he will definitely sign with you, we must be wary. He may have decided that he will not cooperate with you and is just looking for a way out. Maybe he already has a choice in his mind, but he can use some words to get more ideas or other ideas from you. In this way, they have to pay attention to where they are not in place and strive to recover. Don't be too complacent. The customer has not signed a contract and paid, and everything is still 0.
Customers pay more attention to problems
When the customer talks to you about how you want to change your design and haggle over the price, it proves that you are interested in us, so you should take advantage of it. He is not saying that he is dissatisfied with you, but he is trying to see if he can get some benefits, such as discounts, etc. before making a decision. In turn, he is looking at your own mentality when buying things.
Customers need compliments
Everyone has vanity, everyone has it. Therefore, we need to give the customer a sense of accomplishment, such as making him feel that he has contributed to the design, but he cannot escape your Wuzhishan. I can say beautiful things, but what matters is the time and method.
